He has almost three decades of experience working in the retail marketing sector with companies such as Bloomingdales (New York), Hudson Bay Company (Canada), Harrods (UK), Chinacraft, Mappin & Webb and Garrard (the Crown Jewellers).
John Egan is Director of Marketing & Communications and Subject Group Leader at London South Bank University and a Chartered Marketer. It is core reading for the CIM Level 4 module on ‘Stakeholder Marketing’. This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. Visit to find an Instructor’s Manual, PowerPoint slides, and links to other useful sites. In addition, overviews and summaries add clarity and help consolidate understanding.Ī complete package of supplements is available to assist students and instructors in using this book. The new edition includes a wide range of examples to illuminate the real world relevance of concepts. It retains its informed coverage of the most recent and important literature, as well as clearly organising and structuring the book around its core themes.
Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as ‘marketing’s new paradigm’.Įstablished as the key text in the area, the fourth edition continues to offer an accessible and authoritative introduction to this increasingly important subject. John Egan – Relationship Marketing 4th edition Description
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